I was at work today and someone mentioned that PricewaterhouseCoopers, one of the more prestigious auditing firms in the country, was changing its name to Monday.
After a bit of research, I’ve discovered that it’s only the consulting division, which is being spun off into a seperate company, that’s changing its name. Still, I think the point I was going to make still stands:
That’s a damn stupid name for a company.
According to the website:
Monday is a fresh start, a positive attitude, part of everyone’s life. Monday is a real name, universally understood and easy to remember. Monday is confident. It stands out and it stands for something.
Yes, but what does it stand for? It’s supposed to represent new beginnings, fresh starts, etc, yadda yadda. But does anyone actually associate Monday with these things?
I associate it with the lack of desire to get out of bed, massive amounts of coffee, general grumpiness on the part of everyone I meet (except annoying people like those in Office Space who claim “Somebody’s got a case of the Mondays!” Shove it, dipshit…).
I associate Monday with a return to drudgery. With chaos in the face of order. With nothing good, basically.
Why these idiots have spent millions of dollars spinning off a consulting division and branding it as a day that everyone hates is further proof that consultants are useless.