This Will Get Much Worse Before It Gets Better

Sorry to be on all-strike, all the time mode, but really, this is pretty much the future of the industry I work in on the line here.

Why do I think it’s going to get worse? The following two lines from the AMPTP’s statement:

In referring to DVDs, we include not only traditional DVDs, but also electronic sell-through — i.e., permanent downloads. As you know, we believe that electronic sell-through is synonymous with DVD.

This, THIS, is the flagrantly insane statement that the producers make on the last day before the deal expires.

Anyone who knows a goddamn thing about digital distribution knows that trying to make DVDs and downloads equivalent is utterly ridiculous.

We’re all doomed.

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