While watching the Daily Show, I saw an ad for Easy Mac Cups.
The theory is that there seems to be something standing between Americans and their Easy Mac: The need for a bowl. Solution? Have the company provide the bowl with the packaging.
Are we so fucking lazy as a country that we have to make “takes two minutes to cook!” Easy Mac even easier?
At that point, why doesn’t Kraft just add water to it? Then all the consumer would have to do is put it in the microwave! God, marketing in this country is ridiculous.
I also found it ironic that the ad ran during a Daily Show where Jon Stewart interviewed the author of a book on competitive eating, and they spent a lot of the time talking about how the rising popularity of competitive eating is becoming a symbol for our country’s moral bankrupcy.
So what do we advertise? A product that makes it even easier for Americans to collectively sit back and gorge ourselves silly with dehydrated processed cheese food. Awesome.